This dwell time can be well spent by them by reading pamphlets handed out to them and looking at posters put up near them. The event is long and tiring and devotees often sit and relax to get revived. Posters and pamphlets: Brands can also put up posters and distribute pamphlets to the visitors to create brand awareness.The hoardings can be placed at various important junctions such as entry and exit gates, information desks, rest shelters, on sides of routes leading to the event etc. Outdoor hoardings: They work best with large events like the Maha Kumbh Mela because the huge crowd might miss the small advertisements but can never forget the giant hoardings that come across their way.Rest Shelters: The brands can also sponsor rest shelters where they can offer refreshments to the devotees and can offer free sample of food products and beverages.Brand Kiosks: The brands can put up kiosks at various places at the event to offer samples, product demos and make them feel the brand then and there to get full attention of the audience.According to the industry experts there is no event like Maha Kumbh Mela in the world and it is the best opportunity for advertisers to for cultivating brand awareness and creating positive brand image that retain in the audience’s mind for longer duration.īrands can market themselves in numerous ways such as: The brands push themselves hard to get noticed at this huge event and make their presence felt. The two month long event will witness a crowd of over 12 core people from all over the world. The Maha Kumbh Mela is expected to start from 12 January 2019 to 4th March 2019.
The event is also considered as the best opportunity for brands to interact with the consumers and the advertisers bring out unique and innovative ad campaign to grab full advantage of the event. Not for India but Maha Kumbh Mela is the largest event in the world. The devotes from all over India gather at the Maha Kumbh Mela to take bath in holy water of river and offer prayers. The event is held after every 12 years at four places, Allahabad, Ujjain, Nasik and Haridwar.
The grandness of the event cannot be described in words.
Maha Kumbh Mela is like a heritage event for India. Maha Kumbh Mela Advertising / Allahabad Kumbh Branding options –
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